Built by sellers, for sellers. We're on a mission to make Indian e-commerce smarter, faster, and more profitable.
AVTools is a product-first technology platform built specifically for Meesho sellers and Indian online marketplace sellers. We understand the real challenges you face every day — from managing product images to controlling shipping costs — and we've built tools to solve them.
We are headquartered in India, and serve thousands of active sellers across the country.
Our core product is an AI-powered image optimization platform for online sellers. Here's the problem we solve: when you create a product catalogue on Meesho or similar platforms, the shipping charge is calculated based on the weight slab your product falls into — and a large, heavy image file can push your product into a higher (more expensive) shipping slab.
With AVTools, sellers can upload their product images and our AI automatically optimizes, resizes, and processes them so the final image fits within a lower shipping weight slab — directly reducing your per-order shipping cost without any compromise on visual quality.
💡 Simple example: A seller listing a saree on Meesho may be paying ₹60/order in shipping because their catalogue image pushes the product into a higher slab. After processing through AVTools, the same listing can qualify for a ₹35/order slab — saving ₹25 per order. At 100 orders/month, that's ₹2,500 saved every month from one simple change.
Upload your product photo — any format, any size.
Our AI processes and optimizes the image for the target weight slab.
Download your optimized image and use it directly on Meesho.
Pay less per order — every single time you ship.
AVTools offers a growing suite of tools designed for Indian online sellers:
AI Image Generator & Optimizer — Upload a product image and get an AI-optimized version that reduces your shipping slab cost while maintaining listing quality.
Meesho Label Cropper — Automatically crop and format shipping labels for Meesho orders, saving time on daily label printing and dispatch.
Profit Calculator — See your real profit after factoring in shipping charges, platform commission, GST, and return rates — so you price confidently.
Bulk Image Processing — Process hundreds of product images at once with batch upload, perfect for sellers with large catalogues.
India has millions of small and micro sellers who sell on platforms like Meesho, Flipkart, and Amazon but often lack the tools and data needed to compete effectively. They pay too much in shipping, price incorrectly, and make decisions based on guesswork rather than data.
Our mission is simple: give every Indian seller access to smart, affordable tools that were previously only available to large businesses. We want to level the playing field so that a small seller in a Tier-2 city can compete and grow just like a big catalogue seller.
AVTools is operated by an individual entrepreneur based in Gujarat, India. Here are our details: